Some used their space to stage art exhibitions and theatrical performances others built kink palaces. While in cities like New York or London you might never own a flat, in Second Life you could design, build and inhabit a mansion. Renters could build whatever they wanted on their turf. IBM, just like any other denizen of Second Life, paid ground rent to own a “region” of the game, one region representing 6.5 hectares of digital turf, currently rented at $166 (£134) a month. It was a historic moment, a journalist for Bloomberg reported at the time: Palmisano was “the first big-league CEO” to stage a company-wide meeting in Second Life – “the most popular of a handful of new-fangled 3D online virtual worlds”. Looming out of the throng at the back stood a 10ft IBM employee, his digital face plastered in Gene Simmons-style white makeup, with shoulder-length, Sonic-blue hair. He faced a crowd of digital, animated dolls dressed in the business attire of the day: black heels, pencil-line shirts, Windsor-knotted ties. Palmisano’s trim avatar wore tortoiseshell-frame glasses and a tailored pinstripe suit. Palmisano’s physical body was in Beijing at the time, but he addressed most of his audience inside Second Life, the online social world that had launched three years earlier. They had come to hear IBM’s CEO, Sam Palmisano, deliver a speech. Click anywhere on the “Welcome to Second Life” box on that window to start the account creation process.On 14 November 2006, 5,000 IBM employees assembled in a digital recreation of the 15th-century Chinese imperial palace known as the Forbidden City. Clicking on the link below will open a new window. You’re now ready to create your Second Life account. You can log out any time you want, and when you log back in, your avatar will be right where you left off.In fact, there is no requirement that you even go through the training course at all. You can go through it all at once or in several shorter sessions, and you can always come back later. You can proceed through the training course at whatever speed you want.Your avatar will then appear on Virtual Ability island, at the start of a training course that will show you, step by step, how to walk, fly, communicate, and perform the other essential tasks of this exciting new world.When you log in for the first time, you will need to read and agree to the “Terms of Service and Privacy Policy” which is your agreement with Linden Lab, the makers of Second Life.Download and install the Second Life viewer at that point, then start it up.If there are no issues with the previous steps, you will see a notification that your account was created successfully, and see a link where you can download the Second Life viewer software on your computer.At the bottom of that screen, be sure to check the box that says you have read and accept the Terms of Service and Privacy Policy agreements for using Second Life, then press the “Create Account” button.On the following screen you’ll need to enter several pieces of information: an email address, your date of birth, a password, a security question (picked from a list), and your answer to that security question.If not, you’ll need to enter a different User Name. When you press “Create Second Life Account”, the system will check to see if the User Name you selected is available.The appearance you choose is just to get you started – you can always change it later. On the same screen, you will also select your initial avatar, which is what your character looks like within Second Life.However, you will be able to later change (weekly if you want) your display name – which is how most people in Second Life recognize you. You won’t be able to change your User Name later, so choose wisely. This is your account name, and must be unique. On the next screen, you will enter your User Name.Here are some important things to understand as you proceed:
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